HIWA Design

Branding

overview

Owner, Reihaneh Abuie explains her environmentally conscious fashion retail company's aim: "HIWA promotes positive purchasing behaviour to provide better living situation for people who need it. This will result in better education for children, support and empower women and create jobs for people in developing countries." 

HIWA in old Persian means 'hope' and 'wish'. To support the brand values of simplicity, transparency, uniqueness, joyfulness and simply being human, the branding focuses on local photography, minimalistic graphic design as well as a balance between white and vivid colours. 

extra detail

• November 2015 - February 2016

• If you'd like to buy a product, check out the site or visit one of the Swan Markets in The Netherlands